A final search for Cadbury had an unexpected result!

It is possible to refine searches to, for example, just look in posts (to avoid anyone with the surname Cadbury cluttering up the list) and one post, published just a few days previously, was from Google’s own Creative group promoting an upcoming on-line Hangout about how businesses can use these resources!

The post appeared in the results because Cadbury were mentioned in it, having set a very fine example of how to implement Google+ in their product and brand marketing.